中文参考译名:营销管理基础
Authors:Michael Baker, Peter Graham, Debra Harker, Michael
Publisher: Palgrave MacMilla
Keywords: foundations, managerial, marketing
Number of Pages: 560
Published: 2000-02-01
List price: unknow
ISBN-10: 0732952115
ISBN-13: 9780732952112

中文参考译名:市场营销理论：学生文本
Authors:Michael Baker, Professor Michael Sare,
Publisher: Sage Publications Ltd
Keywords: text, student, theory, marketing
Number of Pages: 448
Published: 2010-03-31
List price: $55.95
ISBN-10: 1849204667
ISBN-13: 9781849204668

Building on the popularity of the First Edition, published in 2000, Michael J. Baker has teamed up with co-editor Michael Saren to lead a fully updated, Second Edition. Tackling the roots of marketing theory, and unraveling the many influences and debates that have come to define the discipline, this book is a must-have student text. Bringing together new and original chapters, together with updated seminal chapters from the popular previous edition, this Second Edition is an authoritative introduction to the central themes of the discipline.

中文参考译名:市场营销书，第五版
Author: Michael Baker
Publisher: Butterworth-Heinemann
Keywords: fifth, book, marketing
Number of Pages: 834
Published: 2002-12-11
List price: $62.95
ISBN-10: 0750655364
ISBN-13: 9780750655361

This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the ’Marketing Book’ now broaches the following ’new’ topics:* Channel management - management of the supply chain* Customer Relationship Management* Direct market

Author: Michael Baker
Publisher: Routledge
Keywords: marketing, management, perspectives, persp, crit, critical
Number of Pages: 568
Published: 2004-11-11
List price: unknow
ISBN-10: 0415213991
ISBN-13: 9780415213998

This outstanding multi-volume set gathers together the most important articles and essays on the development of the marketing phenomenon. The most comprehensive reference and research tool of its kind, it includes approximately 160 articles, combining the best of both the American and European literature and covering a period of over 70 years.

Authors:Michael J. Baker, Michael J. Baker,
Publisher: Routledge
Keywords: management, marketing, perspectives, critical, business
Number of Pages: 568
Published: 2001-02
List price: unknow
ISBN-10: 0415213975
ISBN-13: 9780415213974

Author: Michael Baker
Publisher: Routledge
Keywords: marketing, management, perspectives, persp, crit, critical
Number of Pages: 712
Published: 2004-11-11
List price: unknow
ISBN-10: 0415249880
ISBN-13: 9780415249881

This outstanding multi-volume set gathers together the most important articles and essays on the development of the marketing phenomenon. The most comprehensive reference and research tool of its kind, it includes approximately 160 articles, combining the best of both the American and European literature and covering a period of over 70 years.

中文参考译名:营销图书，第六版
Authors:Michael Baker, Susan Hart,
Publisher: Butterworth-Heinemann
Keywords: sixth, book, marketing
Number of Pages: 688
Published: 2007-10-28
List price: $68.99
ISBN-10: 0750685662
ISBN-13: 9780750685665

The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the ’Marketing Book’ now looks at broader range of international issues with a broader group of international contributors. Based, as in previou