中文参考译名:为什么人们买东西他们并不需要：了解和预测消费者行为
Author: Pamela Danziger
Publisher: Kaplan Business
Keywords: predicting, consumer, behavior, understanding, need, things, don, people
Number of Pages: 304
Published: 2004-07-01
List price: $19.95
ISBN-10: 0793186021
ISBN-13: 9780793186020

What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don t need. Focusing on the "whys" of spending, Danziger has meticulously profiled customers in more than 30 categories of discretionary spending through research based on surveys, interviews, and focus groups from a variety of people who make discretionary purchases. She provides readers with a vision of the fut

中文参考译名:让他们吃蛋糕：营销豪华到群众中-以及类
Author: Pamela Danziger
Publisher: Kaplan Busine
Keywords: classes, masses, luxury, marketing, cake
Number of Pages: 320
Published: 2005-01-01
List price: $27.00
ISBN-10: 0793193079
ISBN-13: 9780793193073

In Let Them Eat Cake: Marketing Luxury to the Masses?As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of $75,000 and above and discovered a totally new type of luxury consumer. Called the "butterflies," these most affluent of affluent consumers have emerged from their luxuri

中文参考译名:购物：为什么我们爱它和供应商能够创建定制的体验
Author: Pamela N. Danziger
Publisher: Kaplan Publishing
Keywords: customer, experience, ultimate, create, love, retailers, shopping
Number of Pages: 320
Published: 2006-10-03
List price: $27.00
ISBN-10: 1419536362
ISBN-13: 9781419536366

The recent history of shopping has been defined by decade-long periods of dynamic change. The ’80s were the decade of the mall, with the explosion of malls being built, resulting in shoppers flocking to these new centers of retail. The ’90s were the decade of the discounters, as Wal-Mart rolled out their discount shopping experience from their base in the heartland to both coasts and many other discounters, Target and Kohl’s among them, following suit. The first decade of the new millennium is the decade of luxury, with retailers offering an expanded range of traditional heritage brand l

Author: Pamela Danziger
Publisher: Paramount Market Publishing
Keywords: need, don, things, people
Number of Pages: 290
Published: 2004-04
List price: $34.95
ISBN-10: 0972529047
ISBN-13: 9780972529044

Revised and Expanded for 2004 Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she has added new sections on apparel for women, men, teens, and children. Focusing on why people buy things they could probably do without, Danziger now covers 37 categories and has added material about the retail market in each one. There are also new stories of excellent marketers and commentary about how things have changed since September 11, 2001. Corporate leaders, marketing and sales executives, strat

中文参考译名:纪念心灵：一个记忆的历史
Author: Kurt Danziger
Publisher: Cambridge University Press
Keywords: memory, history, mind, marking
Number of Pages: 320
Published: 2008-10-27
List price: $120.00
ISBN-10: 0521898153
ISBN-13: 9780521898157

Memory is one of the few psychological concepts with a truly ancient lineage. Presenting a history of the interrelated changes in memory tasks, memory technology and ideas about memory from antiquity to the late twentieth century, this book confronts psychology’s ’short present’ with its ’long past’. Kurt Danziger, one of the most influential historians of psychology of recent times, traces long-term continuities from ancient mnemonics and tools of inscription to modern memory experiments and computer storage. He explores historical discontinuities, showing how di

Author: Carla Danziger
Publisher: iUniverse, Inc.
Keywords: falls, hidden
Number of Pages: 296
Published: 2004-05-17
List price: $18.95
ISBN-10: 0595315968
ISBN-13: 9780595315963

When American Kristina (Kris) Kelly goes touring in the fjord region of Norway in summer 1995 with her beloved cousin Elsa Jenssen, a popular Norwegian journalist, she is seeking rest and revitalization after the painful breakup of her 20-year marriage. Instead, her trip turns into a nightmare when Elsa is found dead at the bottom of Hidden Falls. Elsa’s questionable health, the slippery conditions on the trails, and testimony by hiking companions from whom Elsa separated, lead authorities to conclude that her death was accidental. Kris’s gut feelings tell her otherwise; yet her f

Author: Paula Danziger
Publisher: Scholastic Paperbacks
Keywords: brown, amber
Number of Pages: 144
Published: 2000-09-01
List price: $4.99
ISBN-10: 0439071690
ISBN-13: 9780439071697

Amber Brown loves the holidays. The shopping, the wrapping, the unwrapping. She isn’t having any trouble with gifts, but life is another story. She’s so happy her dad has moved back to New Jersey, but her mom isn’t. It means the beginning of shared custody, and that means more fighting. Amber feels as if half of her belongs to her mom and half of her belongs to her dad, and that doesn’t feel good at all.Then her mom says she can’t get her ears pierced, but her dad doesn’t know that. Amber makes a decision. Something has to belong to her, so why shouldn’