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Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them

中文参考译名:
Author: Don Schultz
Publisher: McGraw-Hill
Keywords: sales, promotion, techniques, essentials, basic
Number of Pages: 240
Published: 1998-02-11
List price: $19.95
ISBN-10: 0844233552
ISBN-13: 9780844233550

书籍介绍(英文)

This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.


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