中文参考译名:市场情报：如何和为什么组织利用市场调查，在实践系列（市场研究）
Author: Martin Callingham
Publisher: Kogan Page
Keywords: market, research, series, practice, organizations, intelligence
Number of Pages: 192
Published: 2004-06-28
List price: $37.50
ISBN-10: 0749442018
ISBN-13: 9780749442019

* Part of the new Market Research in Practice series published in association with the Market Research Society [MRS]

中文参考译名:对市场与社会研究简介：规划及使用的研究工具和技术（市场的实践系列研究）
Authors:Ian Brace, Karen Adam,
Publisher: Kogan Page
Keywords: research, market, practice, techniques, series, tools, planning, social, introduction, using
Number of Pages: 154
Published: 2006-11-14
List price: $25.00
ISBN-10: 0749443774
ISBN-13: 9780749443771

Established market researchers offer a complete, step-by-step guide to basic principles and techniques Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, this introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, "An Introduction to Market and Social Research" is essential to students and anyone looking for guidance to managing research. Publi

中文参考译名:市场调查的有效利用：如何驱动器和聚焦更好的商业决策（市场的实践研究）
Author: Robin J. Bir
Publisher: Kogan Page
Keywords: market, research, decisions, practice, business, drive, effective, focus
Number of Pages: 192
Published: 2004-06-28
List price: $37.50
ISBN-10: 074944200X
ISBN-13: 9780749442002

* Part of the new Market Research in Practice series, published in association with the Market Research Society

中文参考译名:问卷设计：如何规划，结构和写入调查材料有效的市场研究实践（市场研究）
Author: Ian Brace
Publisher: Kogan Page
Keywords: market, research, effective, practice, material, survey, design, plan, structure, write, questionnaire
Number of Pages: 304
Published: 2008-09-28
List price: $39.95
ISBN-10: 0749450282
ISBN-13: 9780749450281

Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used. It explains how to compose the right questionnaire for the research. The new edition includes information about online questionnaires and interviews, their problems and potential, and other useful advice abo

中文参考译名:问卷设计：如何规划，结构和写入调查材料的有效市场研究与实践系列光盘（市场研究）
Author: Ian Brace
Publisher: Kogan Page
Keywords: research, market, cdrom, practice, series, effective, material, plan, design, structure, write, survey, questionnaire
Number of Pages: 289
Published: 2004-08-01
List price: $39.95
ISBN-10: 074944181X
ISBN-13: 9780749441814

Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. "Questionnaire Design" explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running. Contents include: objectives in writing questionnaires; differences between data collecti

中文参考译名:消费者洞察：如何使用数据和市场研究更贴近你的客户实践系列（市场研究）
Authors:Bryan Foss, Alison Bond, Merlin Stone,
Publisher: Kogan Page
Keywords: market, research, practice, series, customer, closer, insight, consumer, data
Number of Pages: 256
Published: 2004-01-28
List price: $39.95
ISBN-10: 0749442921
ISBN-13: 9780749442927

"Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and us

中文参考译名:企业对企业市场调查：了解和衡量企业市场（市场的实践研究）
Author: Ruth McNeil
Publisher: Kogan Page
Keywords: business, research, market, practice, markets, understanding, measuring
Number of Pages: 256
Published: 2005-08-28
List price: $37.50
ISBN-10: 0749443642
ISBN-13: 9780749443641

* The worldwide B2B market is estimated at US $1,000 million * An essential guide that focuses on core skills linked to the burgeoning MRS training and qualifications programs * Written by an experienced practitioner * Contains real-life case studies highlighting key B2B issues * Of interest to students, market researchers, marketers and general management Business to Business market research refers to research that is undertaken entirely within the business world. A B2B client might want research on their business customers, suppliers, or other parties involved in the running of their busines