Author: Dr Andy Ruddock
Publisher: Sage Publications Ltd
Keywords: audiences, investigating
Number of Pages: 200
Published: 2007-08-25
List price: $99.95
ISBN-10: 1412922690
ISBN-13: 9781412922692

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE), this new book on audience research focuses on qualitative methods and will draw upon students’ own media experience. Structured around contemporary topics, including celebrity and reality TV, Investigating Audiences is designed with the needs of lecturers and students in mind. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewer

Author: J.P. Mayer
Publisher: Mayer Press
Keywords: audiences, cinemas, british
Number of Pages: 312
Published: 2007-03-15
List price: $29.95
ISBN-10: 1406756067
ISBN-13: 9781406756067

Text extracted from opening pages of book: British inemas and their Audiences Sociological Studies by J. P. Mayer London DENNIS DOBSON LTD From Ivan the Terrible ( see Introduction page 9) First published in Great Britain in 1948 by Dennis Dobson Ltd., 12 Park Place, St. James’s, London, S. W. i. All rights reserved. Printed in Great Britain by Whitehill ( Printers) Ltd., Birmingham i 4 i/ R CONTENTS Preface I Chapter I. Introduction 3 Chapter II. Films and the Pattern of Life 1. Preliminary 13 2. Documents 15 3. An Appreciation 143 Chapter III. A Study in Film Preferences 153 1. Introdu

中文参考译名:公关2.0:新媒体,新工具,新的观众
Author: Deirdre Breakenridge
Publisher: FT Pre
Keywords: new, audiences, media, tools
Number of Pages: 304
Published: 2008-04-05
List price: $26.99
ISBN-10: 0321510070
ISBN-13: 9780321510075

Wikipedia founder Jimmy Wales on PR 2.0: New Media, New Tools, New Audiences The new media world of Web 2.0 offers many opportunities and also many dangers for public relations professionals and their clients. This world can seem confusing and counter-intuitive to the newcomer, and a lot of what has worked in traditional media will only cause problems in this space. Finding solid information to get yourself up to speed has been very difficult. As the founder of Wikipedia, I have been forced to deal many times with clumsy attempts to use new media (Wikipedia in particular), attempts which

Author: Tom Stempel
Publisher: The University Press of Kentucky
Keywords: moviegoing, movies, audiences, american
Number of Pages: 320
Published: 2001-01-25
List price: $40.00
ISBN-10: 0813121833
ISBN-13: 9780813121833

" A unique perspective on half a century of American cinema -- from the audience’s point of view. Tom Stempel goes beyond the comments of professional reviewers, concentrating on the opinions of ordinary people. He traces shifting trends in genre and taste, examining and questioning the power films have in American society. Stempel blends audience response with his own observations and analyzes box office results that identify the movies people actually went to see, not just those praised by the critics. Avoiding statistical summary, he presents the results of a survey on movies and movi

Author: Virginia Nightingale
Publisher: Routledge
Keywords: real, shock, audiences, studying
Number of Pages: 184
Published: 1996-12-26
List price: $39.95
ISBN-10: 0415143985
ISBN-13: 9780415143981

Studying Audiences: The Shock of the Real provides a critical overview of cultural studies research into the television audience. With the development of ethnographic research methods, hailed by Stuart Hall as `a new and exciting phase’ in audience research, researchers turned their critical attention to groups of `ordinary people’ watching television, combining interviews and participant observation with textual analysis of television programmes. This early research attempted to document the premises of theories of spectatorship and reception. In a comprehensive analysis of the or

中文参考译名:真人秀:真实娱乐节目和电视受众
Author: Annette Hill
Publisher: Routledge
Keywords: audiences, television, entertainment, factual, reality
Number of Pages: 240
Published: 2005-01-10
List price: $37.95
ISBN-10: 041526152X
ISBN-13: 9780415261524

Reality TV restores a crucial, and often absent, element to the critical debate about reality television: the voices of people who watch reality programmes. From Animal Hospital to Big Brother, Annette Hill argues that much can be learned from listening to audience discussion about this popular and rapidly changing television genre. Viewers’ responses to reality TV can provide invaluable information to enhance our understanding of both the reality genre and contemporary television audiences. Drawing on quantitative and qualitative audience research to understand how viewers categorise

中文参考译名:真人秀:真实娱乐节目和电视受众
Author: Annette Hill
Publisher: Routledge
Keywords: audiences, television, entertainment, factual, reality
Number of Pages: 240
Published: 2005-01-10
List price: $130.00
ISBN-10: 0415261511
ISBN-13: 9780415261517

Reality TV restores a crucial, and often absent, element to the critical debate about reality television: the voices of people who watch reality programmes. From Animal Hospital to Big Brother, Annette Hill argues that much can be learned from listening to audience discussion about this popular and rapidly changing television genre. Viewers’ responses to reality TV can provide invaluable information to enhance our understanding of both the reality genre and contemporary television audiences. Drawing on quantitative and qualitative audience research to understand how viewers categorise
  
1
  2  3  4  Next
No Books found.