Authors:Jack W. Plunkett, Jack W. Plunkett,
Publisher: Plunkett Research Ltd
Keywords: industry, branding, amp, advertising, plunkett, almanac, leading, companies, trends, research, market, statistics
Number of Pages: 538
Published: 2008-04-10
List price: $299.99
ISBN-10: 1593921098
ISBN-13: 9781593921095
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly res
Authors:Jack W. Plunkett, Jack W. Plunkett,
Publisher: Plunkett Research
Keywords: amp, industry, branding, advertising, trends, leading, companies, statistics, almanac, plunkett, market, research
Number of Pages: 544
Published: 2007-04-15
List price: $279.99
ISBN-10: 1593920814
ISBN-13: 9781593920814
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly
中文参考译名:品牌及品牌
Author: "Economist"
Publisher: Economist Books
Keywords: branding, brands
Number of Pages: 256
Published: 2003-11-27
List price: $41.35
ISBN-10: 186197664X
ISBN-13: 9781861976642
Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field’s leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, b
Author:
Publisher: Institute of Chartered Financial Analysts of India (ICFAI) University Press
Keywords: prognostications, paradigms, branding
Number of Pages: 205
Published:
List price: unknow
ISBN-10: 8178814811
ISBN-13: 9788178814810
Author: Ian Cocoran
Publisher: Allworth Press
Keywords: branding, digital, art
Number of Pages: 272
Published: 2007-08-21
List price: $24.95
ISBN-10: 1581154887
ISBN-13: 9781581154887
Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traff
Author: Tom Asacker
Publisher: Paramount Market Publishing, Inc.
Keywords: branding, eye, clear
Number of Pages: 160
Published: 2005-04-30
List price: $17.95
ISBN-10: 097252908X
ISBN-13: 9780972529082
A Clear Eye for Branding uses a conversational mode to help you understand how customers bring their own meaning to your brand and how the brand must constantly meet the customers’ expectations in order to stay in its prime. You will see branding in new, clear ways with a renewed energy to put everyone in your organization from top to bottom, on the same path to supporting the brand.
Author: DK Holland
Publisher: Allworth Press
Keywords: nonprofits, branding
Number of Pages: 208
Published: 2006-01-01
List price: $19.95
ISBN-10: 1581154348
ISBN-13: 9781581154344
Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice.• Addresses the connection between branding a
